TY - GEN PB - Towarzystwo Edukacji Obywatelskiej PB - Instytut Politologii Uniwersytetu Wrocławskiego N2 - The publication discusses one of the most popular procedures in marketing (the so-called marketing triad) and possible ways of utilising it in politics - both for diagnosing and analysis, and for the implementation of political/electoral strategies. The authors present definitions and methods of segmentation, assess the utility of particular types of criteria (e.g. political, demographic, economic, psychological) for selecting target groups during political campaigns, as well as discuss ways and principles of positioning political agendas. The publications is addressed primarily at scholars and students of political marketing, but can also be useful to practitioners whose jobs involve preparing and implementing political campaigns. L1 - http://www.bibliotekacyfrowa.pl/Content/65075/PDF/Segmentacja_targeting_pozycjonowanie_na_rynku_politycznym.pdf CY - Wrocław L2 - http://www.bibliotekacyfrowa.pl/Content/65075 PY - 2014 KW - segmentation KW - targeting KW - positioning KW - political market KW - Poland T1 - Segmentation, targeting, and positioning on the political market UR - http://www.bibliotekacyfrowa.pl/dlibra/publication/edition/65075 ER -